1. Specialized Purchase Store OTAKARAYA Top
  2. Watches Purchases
  3. Rolex

Sell Your

 ROLEX 

for

Highest Prices at

OTAKARAYA !

OTAKARAYA

1 , 690

※1:Result is based on evaluations received across all our directly managed stores (374 locations) up to October 31, 2025.

※2 The number of stores as of March 2026.

\ Limited time only! Special campaign underway!/

Only 7 days left! Until Sunday, March 22nd ,2026!

Special campaign underway

Store Information

Business Hours 10am-7pm
Closed Days Open all year round
Address #3-140 Far East Plaza 14
Scotts Rd, Singapore 228213
Our Payment Methods PayNow or bank transfer
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Here's how it works: Get up to 40 SGD covered when your buyback contract is 400 SGD or more!
To redeem: For taxi rides: Please give us the receipt for your trip to our store, and we'll reimburse the fare.
For parking: Show us your parking ticket, and we'll make a copy and reimburse the fee.

Visit a Specialized Purchase Store Otakaraya to Sell and Appraise Your
Rolex

daytona

datejust

submariner

gmt-master

riona
Would you like to know
the value of your watch?
Free appraisal
by "Otakaraya"
the high-price
purchase
professionals.
Available 24/7 for free!
Get an appraisal with just one photo!
Consultations are very welcome!

Rolex Models Available for Purchasing

Rolex Daytona

Rolex Submariner

Rolex Explorer

Rolex Explorer II

Rolex GMT-Master

Rolex Yacht-Master

Rolex Yacht-Master II

Rolex Sea-Dweller

Rolex milgauss

Rolex Datejust

Rolex TURN-O-GRAPH

Rolex Air-King

Rolex Day-Date

Rolex Sky Dweller

Rolex Oyster-Perpetual

Rolex Cellini

Rolex Antique

Rolex Oyster-Precision

Reference Purchase Prices for Rolex

The reference buyback prices mentioned above fluctuate based on timing and market conditions.
Furthermore, prices vary depending on the shape/form of the item. Please contact us by phone for detailed inquiries.

daytona

submariner

gmtmaster

explorer1

explorer2

oyster-perpetual

daydate

datejust

riona
Would you like to know
the value of your watch?
Free appraisal
by "Otakaraya"
the high-price
purchase
professionals.
Available 24/7 for free!
Get an appraisal with just one photo!
Consultations are very welcome!

The Latest Rolex Purchase Market Information

The reason why Rolex is considered to be at the best time to sell

If you own a Rolex, now is a great opportunity to sell. The reason for this is the ongoing depreciation of the yen. As the yen weakens, Rolex purchase prices tend to rise. Rolex is already in high demand in the second-hand market, so now is a good time to expect a high purchase price. Since it's difficult to predict how long the yen's depreciation will last, we recommend selling sooner rather than later. Otakaraya has many professional appraisers who can accurately assess the value of your item and offer a fair price. Trust Otakaraya with your Rolex appraisal.

Why Rolex can be sold at a high price?

It is popular worldwide and consistently in high demand

Rolex is a globally renowned brand known by everyone. It is characterized by limited distribution due to craftsmanship, and its rarity is further heightened by special editions and limited models. Despite being a famous watch brand known to all, Rolex has many passionate watch enthusiasts, ensuring a steady demand at all times.

An overwhelming level of recognition backed by exceptional technical expertise.

One of the factors supporting Rolex's popularity is its high level of craftsmanship. The watches are built to withstand harsh environments, with cases and bracelets designed to be resistant to shocks. Rolex is also known for its excellent precision. In 2015, the brand set stricter standards and strengthened its testing processes, continually pursuing higher levels of technology.

The History of Rolex

Rolex is a Swiss-based watch brand. In 1905, Hans Wilsdorf founded a watch trading company in London, which became the precursor to Rolex. At a time when pocket watches were the norm, Rolex became the first wristwatch to earn the title "Chronometer," meaning a watch with the high precision to accurately measure time. Since then, Rolex has continued to focus on maintaining its exceptional quality.

Why luxury watch prices are soaring

01

High Demand Even for Used Items (Sell Even If Broken)

Because luxury brand watches are expensive, many people seek out pre-owned items. The more popular the brand, the higher the demand, making it easier to achieve high buyback prices. Furthermore, at OTAKARAYA, we can even purchase broken watches or watches that are only parts. Some of these items can still result in a high buyback price.

Because luxury brand watches are expensive, many people seek out pre-owned items. The more popular the brand, the higher the demand, making it easier to achieve high buyback prices. Furthermore, at OTAKARAYA, we can even purchase broken watches or watches that are only parts. Some of these items can still result in a high buyback price.

02

Value as a Tangible Asset

Luxury brand watches possess value as "tangible assets." Demand is stable because circulation and production volumes are often limited, and the brand value tends not to decrease. In recent years, an increasing number of people are using brand watches for investment purposes, and purchase prices have been trending upward.

Luxury brand watches possess value as "tangible assets." Demand is stable because circulation and production volumes are often limited, and the brand value tends not to decrease. In recent years, an increasing number of people are using brand watches for investment purposes, and purchase prices have been trending upward.

Visit a Specialized Purchase Store Otakaraya
to Sell and Appraise Your Rolex

How your Rolex to be purchased at a high price.

Rolex maintains a stable value as a luxury watch, but with a few adjustments, you can potentially sell it for an even higher price. For example, timing the sale to coincide with the depreciation of the yen is a crucial factor.


While exchange rates are uncontrollable, Rolex purchase prices tend to rise when the yen weakens. This is due to the high demand for Rolex watches in international markets, and the fluctuations in import costs caused by currency exchange rates. Given the current situation, now is an ideal time to sell your Rolex.


At the same time, it is important to focus on aspects that you can control. By applying the following three tips, you may significantly increase the appraisal value.

Wipe your Rolex and keep it clean

The appearance of your Rolex greatly influences its appraisal value, so it's important to remove any visible dirt. However, there's no need to address deep scratches or alter the materials.

Use a soft cloth or cotton swab to gently wipe off dirt from the seams of the bracelet and the gaps on the watch. Avoid using cleaning solutions, and dry wiping is the basic method. It’s also a good idea to wipe the glass surface of the watch with a cloth.

Be careful not to polish too vigorously, as this could damage the materials. Simply remove the larger dirt from the surface to maintain the watch's condition.

Keep the accessories

"Otakaraya" keeps its sales costs to a minimum and passes on the savings by offering higher purchase amounts. To get the highest price for your Rolex, it is crucial to have all the original accessories, such as the box, warranty card, manual, and any links for adjusting the bracelet, that came with the watch when purchased.

Having all these accessories can significantly increase the appraisal value. When selling, make sure to check and gather all the accompanying items.

Be careful with repairing and overhaul.

If your Rolex is broken, you may hesitate about whether to have it repaired or overhauled, but keep in mind that repair costs do not necessarily guarantee an increase in the appraisal value.

For example, even if a repair costs S$1,000, it doesn't mean the appraisal value will rise by the same amount. This is particularly true for antique models, where replacing parts can have a significant impact on the watch's value, requiring careful consideration.

If your watch is not working or seems in need of repair, feel free to consult with us at Otakaraya store. Our experienced staff will provide you with the best advice for your Rolex.

9 Reasons for Rolex High-Value Buybacks

OTAKARAYA offers high-value buybacks with over 1,690 stores worldwide.
Founded 25 years ago, we present 9 reasons why OTAKARAYA, Japan's industry leader, boasts high-value buybacks.

01

Professional valuation that understands value

Professional valuation that understands value

We have know-how accumulated through 25 years of history!

02

A dedicated buyback shop

A dedicated buyback shop

Achieving high-value buybacks in countries around the world!

03

Over 1,690 stores!

1 , 690
Store Count

Buyback know-how from around the world is concentrated in each store!

04

Transaction records with countries around the world

Transaction records with countries around the world

With business partners in each country, OTAKARAYA can set buyback prices on a global standard!

05

Wide range of buyback items

Wide range of buyback items

Even items you wonder if you can sell can be bought back at a high value without missing their true worth!

06

The highest level of valuation environment

The highest level of valuation environment

Discerning true value, we can present the buyback amount to customers!

07

Same-day cash buyback

Same-day cash buyback

Even for high-value transactions, we can provide cash on the spot!

08

High-value buyback campaign

High-value buyback campaign

We pursue high-value buybacks that satisfy our customers!

09

Cost reduction through in-house auctions

Cost reduction through in-house auctions

By keeping sales costs down, we can set higher buyback amounts!

riona
Would you like to know
the value of your watch?
Free appraisal
by "Otakaraya"
the high-price
purchase
professionals.
Available 24/7 for free!
Get an appraisal with just one photo!
Consultations are very welcome!

How to Get a Higher Price for Your Watch

Clean Your Watch

No matter how high-end the model or good the brand, the buyback price isn't fixed. Dirt, scratches, etc., can negatively impact the appraisal. While some scratches are somewhat unavoidable, don't just rely on the watch's inherent quality; please clean off dirt as much as possible using a dry cloth, cotton swabs, etc. However, be aware that depending on the watch's materials and the cleaning supplies used, you could potentially cause scratches or strip coatings, making the condition worse. Therefore, only clean within a range you are comfortable with.

Gather All Accessories from the Time of Purchase

When you bought the watch new, it likely came with various accessories such as the case, warranty card, extra links (koma), etc. Even simple paperwork can increase your watch's value and is often more important than you might imagine. Having all the original items is ideal. This is often overlooked, but having everything tends to increase the appraisal amount.

Should You Have it Repaired or Overhauled?

It's true that getting a non-working watch running again can lead to a higher buyback price. However, spending, for example, S$1,000 on repairs does not guarantee a S$1,000 increase in the appraisal value. Furthermore, for antique watches, replacing parts can actually significantly decrease their value as antiques. Even if your watch is broken or seems to need repairs, please consult us at Otaakaraya first.

Search from OTAKARAYA's Purchase Items

Gold Purchase

Gold Purchase

Platinum Purchase

Platinum Purchase

Diamond / JewelleryPurchase

Diamond / Jewellery
Purchase

Brand Watch Purchase

Brand Watch Purchase

Brand Item Purchase

Brand Item Purchase

Types of Branded Watches We Can Buy at OTAKARAYA

riona
Would you like to know
the value of your watch?
Free appraisal
by "Otakaraya"
the high-price
purchase
professionals.
Available 24/7 for free!
Get an appraisal with just one photo!
Consultations are very welcome!

Frequently Asked Questions
about Rolex Purchase

Why do luxury watches retain their value and sell for high prices?

This is because the supply cannot keep up with the demand. While luxury watches have a considerable circulation compared to other types of watches, the demand is so high that they often become difficult to obtain. As a result, the price naturally rises, which significantly impacts the valuation.

When is the best time to sell a luxury watch?

The best time to sell a luxury watch can vary. Sometimes, the right moment comes quickly, while other times, waiting longer can increase the value. There is no definite answer as to when it’s best. If you plan to store the watch for a longer period before selling, it’s important to keep it in good condition. For vintage watches, we recommend proper storage and regular maintenance to ensure they retain their value.

How much can a luxury watch be sold for?

The price can vary depending on the latest market trends, but luxury watches generally have a high asset value, which means their prices tend to hold steady or even increase over time.

Can a watch with a worn-out strap be purchased?

Yes, it is possible. Even if the strap is worn out or torn, we are happy to assess and purchase it in any condition.

Can a watch with a cracked glass be purchased?

Yes, we are happy to assess and purchase watches in any condition. However, since there is a risk of injury from broken glass, please be careful when bringing it in for assessment.

Is it okay to sell a watch that still works but is quite old?

Absolutely, no problem at all. It might even have appreciated in value as an antique if production has since ceased. We are happy to assess watches in any condition.

Can I sell a watch that no longer works?

We would be delighted to appraise it for you. In many cases, bringing us the watch in its non-functional state may result in a higher net amount for you than paying for repairs yourself before selling it.